Quotes and case studies from CEOs, founders, and operators who used the MIND Management System to lift profit, alignment, and enterprise value — measured, not asserted.
$9M
Additional net profit, year one
$100M+
Cash flow unlocked, energy sector
18.9%
Net margin, up from 1.6%
9 Figures
Lee's own exit at Able Aerospace
Featured
"Lee has built the best business management system I've ever seen."
Jack Welch
Former Chairman & CEO, General Electric · Fortune's Manager of the Century
In their words
CEOs and founders on what actually changed.
We don't curate testimonials for tone. The leaders below tell you what was working, what wasn't, and what shifted after we got to work — including the number.
Angela Arnold
Principal + CEO, Arnold Marketing Consultants
1.6% → 18.9% net profit
"Thanks to this little book about the Most Important Number we have made massive strides in our profitability. Our YoY numbers look great — last year our net profit percentage was 1.6%. This year we are averaging 18.9%."
"I'd tried business systems that overcomplicated things. Lee's book made the whole approach — one metric to focus on, identifying the drivers in your team — make a lot more sense. We worked through my vision, identified my Most Important Number and drivers, and got to work. In the space of a year, I built a brand and a company well-recognized in my sector with significant growth in turnover. I cannot recommend the MIND methodology and ETW enough."
Chris McShanag
Founder, Virtual Teammate
Working session — not a presentation
"It's not just a conversation, it's not just a presentation — it's a working session. It helps me leave with actionable items I can take back to my business and execute immediately."
Case Studies
What it looks like when an organization does less, better.
Two anonymized engagements. Each one started with a leadership team that was working hard on the wrong things — and ended with a number on the page.
Industry · Construction
Tripling net profit through a culture of accountability
Challenge
A $100M construction-related business had a strong flow of qualified leads but a collapsing sales closing ratio. The root cause was a weak culture of accountability inside the sales organization.
Outcome
After a cultural diagnostic, standardized leadership meetings, leader development, personal MINs and drivers, and the MIND Meeting cadence — the company added $9M in net profit, more than tripling the prior year.
From 120 strategic objectives to one focused operating system
Challenge
A well-established energy company had over 120 strategic objectives for the fiscal year — most of them operational tasks dressed up as strategy. The team couldn't prioritize what would actually move value.
Outcome
Working with ETW to identify the Most Important Number and its drivers, the company applied 'do less, better.' The result: $100M+ in positive cash flow, sharper organizational alignment, and a higher acquisition price at exit.
Start with a five-minute diagnostic or a Fit Check call with our team. We'll tell you straight whether the MIND Management System is the right next move for your leadership team.