About Lee Benson

Big-exit entrepreneur, author, speaker.

"The purpose of a leader is to continuously and responsibly increase the value of their organization."

Lee Benson holding Value Creation Family

Speaker Reel

See Lee on stage.

Two and a half minutes from recent keynotes — value creation, leadership, and execution, delivered to operator audiences.

Thirty years. One focus: value creation.

Volume

At Able Aerospace, Lee's team developed more than 10,000 repairs.

Concentration

Fewer than 100 drove about 80% of revenue.

Pace

Pace edge: 28d → 14d turn time while peers held at 90+.

Lesson

That asymmetry is the lesson ETW works from.

Lee Benson is the CEO of Execute to Win, where he helps organizations accelerate the value they create. He has founded and led eight companies, most notably Able Aerospace — which grew from two employees to a team of 500 serving 2,000 customers across 60 countries, culminating in a nine-figure exit in 2016.

He is a sought-after speaker and author on value creation, leadership, execution, and strategy — known for cutting through the noise and helping leaders get the most important work done.

As Seen On

Featured where operators read, watch, and listen.

Lee's work on value creation and leadership has been featured by major business and broadcast outlets.

  • Featured on Bloomberg
  • Featured in Forbes
  • Featured in Inc. Magazine
  • Featured on CBS News
  • Featured in The Wall Street Journal

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Keynotes and workshops on value creation, alignment, and execution — built from 30+ years of operating, not theory.

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Leading for Value

A focused leadership workshop that turns alignment into execution and execution into compounding business value.