30 & 60 Days
Two follow-up sessions, at 30 and 60 days.
A 45–60 minute working call with your facilitator to keep the initiatives moving, clear what's gotten stuck, and adjust while the change is still fresh.
Leading for Value
Change What Your Leadership Team Acts On — in One Focused Day
Leading for Value is a private, full-day working session for the CEO, president, COO, and senior leadership team. It’s built on how Lee Benson ran Able Aerospace, from zero to more than $100 million in annual revenue.
Your team leaves aligned on the few things that create value, with clear ownership, and an operating rhythm that holds it in place.
The Pattern
Busy Is Not the Same as Moving
Your leadership team isn’t short on effort. People are working hard. But hard work that pulls in different directions doesn’t compound. It just keeps everyone busy.
From the outside, the team looks engaged. Inside, the same friction keeps showing up:
- 01
Conversations don't turn into coordinated action fast enough
- 02
People work hard, but not always on the things that matter most
- 03
Ownership gets blurry across functions
- 04
Priorities compete instead of reinforcing each other
Agreement in the room doesn’t guarantee alignment once people are back in the business. The numbers that should compound, don’t. And the cost lands on one seat — the CEO’s.
The Cost Lands on One Seat
Effort that doesn’t compound.
The Day
What Leading for Value Is
The session gives your leadership team space to step out of the day-to-day and look at the business through one lens: where value gets created, and where it quietly leaks away.
That lens is the Value Flow: the way ETW maps which functions of a business create value, and which ones support them. The team works through it together, in the room, on your real business. The day’s work is your company.
This is something most leadership teams have never done together: sat in one room and worked through where value is created and what’s draining it. Strategy gets discussed and targets get set; this is the conversation underneath both. That’s the day.
The Deliverable
What the Team Walks Out With
This is a working session, not a presentation. By the end of the day, the leadership team has produced:
- 01
A shared map of where value is created and where it's drained.
One picture the whole team can see: what creates value, what drains it, what needs to move.
- 02
The few priorities that actually matter, with clear ownership.
Not a longer list. A shorter one, with names attached.
- 03
Busy work, redundancy, and cross-functional friction, named.
The effort that feels productive but isn't, made visible so the team can stop spending on it.
- 04
A shared language for the work.
The team leaves describing priorities, ownership, and value the same way, and stops relitigating definitions every time a hard decision comes up.
- 05
An operating rhythm to carry it forward.
The cadence and ownership structure that keeps the reset visible after the day ends.
The most common workshop failure is what happens after everyone goes home. Leading for Value is built backward from that. The day produces what the team needs to keep using on Monday.
The Engagement
Why This One Sticks
Every leadership team has been to an offsite that felt good in the room and changed nothing. The energy fades, the day-to-day reasserts itself, and within a month the business runs exactly as it did before.
Leading for Value is built against that. The workshop is one day — but the engagement is for 90 days.
First, the day itself produces an operating rhythm, not inspiration: who owns what, how priorities stay visible, how the team keeps deciding what to act on. That structure goes home with the team.
Then ETW stays with you:
90-Day Engagement
Click a day
Lab Membership
A 3-month Leadership Value Lab membership for your mid-level leaders.
The reset can't live only at the top. The Lab gives the managers below the senior team the same value-creation language and habits, so the change holds across the layer that carries it day to day.
Day 90
A 90-Day Checkpoint.
If the team hasn't seen tangible movement on the initiatives you set, ETW gives you a straight assessment of why: where execution is stuck, and the next steps to get traction. The reset gets pressure-tested, not assumed.
Case · Cyber Group
What a Leadership Team Said After
Cyber Group is a service business of about a hundred people, built across four divisions and employee-owned. It wasn’t a company in trouble. It was a solid business that knew it wasn’t organized enough to scale. As Ben Lentz, who runs it, put it: “Everybody was working hard, but a lot of that effort was unproductive and out of alignment.”
His leadership team booked a Leading for Value day. They walked in skeptical: nobody had eight spare hours, and nobody knew quite what to expect.
Then the room started to see what it had been missing. The director of sales and the head of operations hit the same realization at once:
“Some of the things I’m doing are not creating value. It’s either busy work, or it’s redundant. Or worse — maybe it’s counterproductive.”
People who were sure they were adding value turned out, in Ben’s words, to be “in somebody else’s lane, wreaking havoc.” And the team’s real top priority changed: something they’d always known mattered but had never ranked first until they walked out of the room.
Ben’s verdict: It was “the most productive group conversation we’ve ever had.” The whole team wanted to do it again.
Lee Benson
Founder · ETW
The Operator
The Operator Behind the Method
Lee took Able Aerospace from zero to more than $100 million in annual revenue and a mid-nine-figure exit, across a twenty-year run as its operator. He didn’t outgrow his competitors with a bigger strategy. He did it by being relentless about where value was created and how the organization stayed aligned to it.
That’s the instinct the day runs on. It’s the same reflex that built Able: when you look at it this way, it’s just a math problem we can solve. Leading for Value puts that lens in your leadership team’s hands, on your business, for a day. Lee and the ETW team lead the sessions directly.
The Room
Who Leading for Value Is For
Leading for Value works best when the people who run the company are in the room together — the CEO, president, COO, and senior leadership team. The whole group, not a delegate.
It’s a fit when:
The team is growing and starting to feel the drag of competing priorities and blurred ownership.
Effort is high but execution still feels scattered.
The CEO wants the team aligned on what matters, not just informed.
The business needs more clarity, not more activity.
It’s Not a Fit
It’s not a fit for a team looking for motivation, an offsite to break up the quarter, or abstract leadership training. And it’s not a fit if the CEO won’t be in the room, working and challenged alongside everyone else.
FAQ
Common Questions
What Happens Next
The Next Step
The next step is a short fit-check conversation to confirm the business problem, who belongs in the room, and whether Leading for Value is the right move right now. Each engagement is private and high-touch, and ETW takes on a limited number at a time. The conversation is also where timing, format, and investment get set.
Not sure your team is ready for a full session? Start with the Executive Alignment Diagnostic: five minutes to see where the alignment is leaking and which next step fits.
Have a question? Send it to us.
Private & High-Touch
ETW takes on a limited number at a time.
- Confirm the business problem
- Confirm who belongs in the room
- Set timing, format, and investment
Book a time