Leadership Value Lab
You got promoted because you performed.
But Leading People Is the Job Nobody Trained You For.
Once a month, you bring the decision you’re stuck on, the accountability conversation you’ve been putting off, the priority your team won’t pick up. You work it live with Lee Benson. He built Able Aerospace from zero to more than $100 million in annual revenue. That’s the Leadership Value Lab.
$30 a month or $300 a year. Cancel anytime.
The Pattern
When Performance Is Not the Same as Leadership
Most leaders get promoted because they performed. That isn’t the same as being prepared to lead.
The job changed the moment your work started running through other people.
- 01
Decisions are harder to make cleanly
- 02
Accountability used to mean doing your part. Now it means telling someone else they didn't do theirs
- 03
The conversations that actually move things, the hard ones, are the ones nobody taught you to have
- 04
Meetings produce talk without follow-through
- 05
The team stays busy without ever being sure what work matters most
None of that means you’re a bad leader. It means leading is a different job, and you’ve been learning it the way most leaders do: live, on your own team, with nobody in your corner who’s done it.
The cost shows up on your team first, and then on you.
Performance vs Leadership
A different job in the moments that count.
The Other Side
What Getting Good at This Earns You
Here’s what changes when you get good at this job.
The team starts moving without you pushing every play. Decisions stop stacking up behind your door. You walk out of meetings with an owner on each piece of work instead of a list of people to chase. The conversation you used to dread for weeks is suddenly a short one, because everyone already knows where they stand.
It’s the same trade Lee made at Able, once he shifted his week from holding everything together to coaching the leaders around him:
“…I went from eighty hours a week just holding everything together down to maybe fifteen hours a week to hold it together, and I spent the rest of my time developing leaders…”
And the leaders who run teams like that keep getting handed bigger ones. That’s how it worked when you were the performer. The skill just changed.
The Room
What the Lab Is
The Leadership Value Lab is a live working room. Once a month, Lee and the members take about an hour and work.
Each session’s built around a topic and a working tool, and Lee walks the room through it. Not a slide deck. A tool you take back to your team. Then members put their own situations on the table: a team member they can’t get traction with, a role that’s outgrown the person in it, a standard they keep letting slide. Lee works them in real time.
August’s topic: building the right team. The value your team exists to create, and whether the people and priorities on it match.
It’s not a course, and it’s not leadership theory on video. Sessions are kept small on purpose. Small enough that the room can actually do the work, not watch a panel.
How a Session Runs
- 01A topic and working tool built for the room
- 02Lee walks the room through it, live
- 03Members bring what they're dealing with
- 04Lee works them in real time
What’s in the Membership
Everything You Need to Practice the Job
01
Monthly live working sessions with Lee.
The heart of the membership. Every session is recorded, and the full library of past sessions is yours.
02
The Leadership Value Assessment.
See where you're solid and where you're winging it: decisions, hard conversations, keeping a team focused. Take it the day you join.
03
An on-demand video library.
Short, specific lessons for the situations you keep hitting: running a one-on-one, handling a missed commitment, holding a team to the priority that matters most.
04
Worksheets and templates.
Built for real conversations, not for a binder. Take them straight to your team.
05
A community of leaders
Working through the same kinds of situations, with polls, questions, and monthly practice challenges. Small prompts that keep the work alive between sessions.
The list isn’t the product. The hour is. Everything else exists to feed it.
And none of it waits. Your membership opens as soon as you join: take the assessment, open the library, pull a template for the conversation you already know you need to have. The next live session invite comes to your inbox.
The Rhythm
Why It’s Monthly
One workshop doesn’t change how you lead. A monthly rep does.
The annual plan is for the leader who already knows they want a year of reps: $300, twelve months for the price of ten.
Every month, a new topic and a new working tool. The library behind you grows. The room gets to know your situation, and the input gets sharper the longer you’re in it.
Lee Benson
Founder · ETW
The Operator in the Room
Lee Benson, Founder · ETW
For a $30 a month membership, the real question is who’s in the room.
Lee Benson built Able Aerospace from zero to more than $100 million in annual revenue and a mid-nine-figure exit, across a twenty-year run as its operator. He ran teams through hard quarters, made the calls that didn’t have a clean answer, and rebuilt how the company operated more than once as it grew.
That’s who’s across the table when you bring your situation in. Someone walks in convinced their problem is complicated, and ten minutes in, the room is looking at it differently.
“Well, when you look at it this way, it’s just a math problem we can solve.”
Who the Lab Is For
Leaders Responsible for Results Through Other People
It’s a Fit When
- 01Your results got you promoted, and now you're leading people
- 02You can name the situations you keep handling worse than you want to
- 03You want to work your own situations, not consume more content
- 04You'd rather spend $30 a month and an hour with an experienced operator than another weekend at a conference
It’s Not a Fit For
- Someone looking for motivational content
- A personality framework
- A leadership theory to study alone
- A binder of best practices
The Lab works because you bring real work to it.
FAQ
Common Questions
Membership
Choose Your Plan
That’s an hour a month with the operator who built Able Aerospace, for the price of a working lunch.
When you join: your membership opens immediately, and the next live session invite lands in your inbox.
Leadership Value Lab Membership Monthly
$30
Every month
Recurring until canceled
Twelve Months for the Price of Ten
Leadership Value Lab Membership Annual
$300
Every year
Recurring until canceled.
Putting in more than one leader? Email hello@executetowin.com.
Already a member? Log in here.
The Next Step
Work It in the Lab First
You already know the conversation you’ve been putting off. You can keep learning it live on your own team. Or you can work it in the Lab first, with someone in your corner who’s done the job.
