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The Most Important Number™drives results

The Most Important Number and Drivers (MIND) Methodology™ is a simple, and sustainable system that improves your business results through better alignment, decision making, and accountability.

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Get your copy of the best-selling  transformational book by Lee Benson and start improving your team’s alignment, decision making, and accountability today!

86% of employees and executives cite the lack of effective collaboration and communication as the main causes for workplace failures

The Most Important Number and Drivers (MIND) Methodology™ revolutionizes how you think about your business and the work you do to accelerate your growth. 

Real-world results

Mike Cordovana

CEO, Unique Design Solutions

Engaging ETW was the best decision we made in 2021. The MIND Methodology quickly aligned executive-level positions that had a different perspective which limited growth and synergy within our organization. We’re on a great path thanks to ETW.

Emily Anne Gullickson

Founder/CEO, A for Arizona

Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.

Greg Lake

President/CEO, The Lake Companies

What I like about ETW is the focus on what drives the most important numbers. We implemented EOS and what I found is we were chasing all sorts of numbers to the point where they meant nothing. What kept coming back to me was a Tony Robbins quote: “Where focus goes, energy flows”. I wish you the very best with ETW. My team loves the process and to me, it just feels natural.