The Most Important Number™drives results

The Most Important Number and Drivers (MIND) Methodology™ is a simple, and sustainable system that improves your business results through better alignment, decision making, and accountability.

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Your Most Important Number

Get your copy of the best-selling transformational book by Lee Benson and start improving your team’s alignment, decision making, and accountability today!

Simplicity wins

Getting better results doesn’t have to be hard. The MIND Methodology™ simplifies the work you do to accelerate growth. The process feels natural so your team can easily sustain it.


A MasterMIND like no other

Accelerate your rate of value creation. EXECUTE is the ultimate leadership MasterMIND group designed to leverage each member’s extensive knowledge and experience to achieve outstanding business results.  Groups are expertly facilitated using a proprietary process to drive focus, accountability and deliver rapid gains.

“Lee has built the best business management system I’ve ever seen.”

Jack Welch, Former Chairman and CEO of General Electric, and Fortune’s “Manager of the Century”

Real-world results

Mike Cordovana

CEO, Unique Design Solutions

Engaging ETW was the best decision we made in 2021. The MIND Methodology quickly aligned executive-level positions that had a different perspective which limited growth and synergy within our organization. We’re on a great path thanks to ETW.

Emily Anne Gullickson

Founder/CEO, A for Arizona

Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.

Greg Lake

President/CEO, The Lake Companies

What I like about ETW is the focus on what drives the most important numbers. We implemented EOS and what I found is we were chasing all sorts of numbers to the point where they meant nothing. What kept coming back to me was a Tony Robbins quote: “Where focus goes, energy flows”. I wish you the very best with ETW. My team loves the process and to me, it just feels natural.

90% of businesses don't achieve their strategic goals