Learn the right way to drive strategy and culture to get results, hosted by Lee Benson!
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The Most Important Number™drives results
The Most Important Number and Drivers (MIND) Methodology™ is a simple, and sustainable system that improves your business results through better alignment, decision making, and accountability.
86% of employees and executives cite the lack of effective collaboration and communication as the main causes for workplace failures
The Most Important Number and Drivers (MIND) Methodology™ revolutionizes how you think about your business and the work you do to accelerate your growth.

Real-world results
Mike Cordovana
CEO, Unique Design Solutions
Engaging ETW was the best decision we made in 2021. The MIND Methodology quickly aligned executive-level positions that had a different perspective which limited growth and synergy within our organization. We’re on a great path thanks to ETW.
Emily Anne Gullickson
Founder/CEO, A for Arizona
Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.
Greg Lake
President/CEO, The Lake Companies
What I like about ETW is the focus on what drives the most important numbers. We implemented EOS and what I found is we were chasing all sorts of numbers to the point where they meant nothing. What kept coming back to me was a Tony Robbins quote: “Where focus goes, energy flows”. I wish you the very best with ETW. My team loves the process and to me, it just feels natural.