
Our Story
Founded in 2011 by Lee Benson. ETW was built on a simple yet powerful belief: value creation is the key to transforming organizations and communities.
Our Purpose
Our Vision

Our Mission
Real value isn't just dollars and cents. It's about making a lasting impact on ourselves, our relationships, and the world. Here's how we break it down:
01
This is the tangible stuff — innovation, products, services — that fuels growth, boosts well-being, and leaves a measurable mark on the world. It's what makes economies tick and quality of life soar.
02
This is where the magic happens. It's the trust we build, the empathy we show, the relationships we nurture. When people feel seen and valued, cultures thrive, and collaboration flourishes.
03
The deep stuff. It's about purpose. Connection. Leaving a legacy. This is the value that reminds us there's a bigger picture — one that transcends the day-to-day grind and focuses on long-term impact and fulfillment.
Behind the Vision
Meet the Team

Lee Benson
Founder, CEO + Execute MasterMIND Chair

Michael Rayball
President + Execute MasterMIND Chair

Rebecca Chambers
Chief Operating Officer

Gregg Leach
Chief Financial Officer

Jose Gonzalez
Back-end Software Developer

Roberto Lopez
Front-End Software Developer

Maciej Traczyk
Director of MIND Management — Europe

Foxborough (Foxy)
Chief Chewing Officer