Do less better

The Most Important Number and Drivers (MIND) Methodology™ helps you create value faster as an organization. Specifically, it improves your organization’s alignment, decision making, and accountability. Unlike many systems, MIND does not take a rigid one-size fits all approach. It flexes to meet your unique needs. No need to wait a full quarter to adjust your plan, MIND makes it easy to analyze progress and pivot in real time.

Fast track your value creation with a MIND QuickStart

QuickStart is a one-year engagement expertly guided by an ETW Facilitator

Elements of the MIND Methodology


The Most Important Number

We start by identifying and aligning your team around your Most Important Number (MIN), which is your overarching measure of success. The correct MIN, and supporting KPIs, get everyone moving in the same direction.


Drivers are what your team can leverage to achieve the MIN. Everything is not of equal importance so we help you prioritize your Drivers. These In Focus Drivers are where the team decides where to concentrate their efforts in order to accelerate results.



Next, we work with your team to identify and commit to the actions that create the greatest value. We call this doing the right work in the right order at the right time. This accountability shifts the focus from activities to outcomes.

MIND Meetings

Regular MIND Meetings are where your team aligns on what is most important and analyzes if their actions are moving the needle. The meetings are where the Methodology becomes a habit and instills a value creation culture.


Additional solutions beyond the QuickStart are…

power of mind, business coaching, leadership coaching, operations management system

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