Lee Benson

I help organizations improve their most important number
My focus

Accelerating results through a value-creation culture


Playing guitar, reading, exercising, enjoying the wildlife in my desert sanctuary, and spending time with those I care about

About Lee

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.


Lee is a sought-after speaker and author on the topics of value-creation, leadership, execution, and strategy. He has been featured in publications such as The Wall Street Journal, Forbes, and Inc., and he has been interviewed by CNBC, Bloomberg, and other major media outlets. See podcasts on which Lee has been a guest here. 


Lee is passionate about helping organizations create value. He is results-oriented and is known for his ability to help leaders cut through the noise and get the most important things done. He is also a strong advocate for continuous improvement and innovation.

"Your Most Important Number" by Lee Benson

"Value Creation Kid" by Lee Benson and Scott Donnell

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