We help you increase the value of your organization

…without wasting time. Our members collaborate to identify, and align the highest value-creating actions and initiatives for your organization.

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Don’t get lost in the crowd. Your EXECUTE group is an intimate (no more than eight) brain trust that genuinely understands you and your business so that they can provide in-depth and actionable support. At the same time, you become part of the larger EXECUTE community and the expertise and benefits it offers.

LEADERSHIP development

Be a better leader. Cultivate your value-creation capabilities by effectively leveraging the brainpower of the group and the MIND Methodology.

Actionable INSIGHTS

Make better decisions. Think through challenges and opportunities with CEOs that have a deep understanding of your business.

Accelerate GROWTH

Never stop growing. Members hold you accountable to consistently being at the critical place within your business needed to create the most value.


Collectively stronger. Access to resources, member support, their networks, and value creating services.

Experience the exhilarating insights of Lee Benson as he navigates the intricacies of Mastermind groups, charting their limitations and revealing how the EXECUTE MasterMIND outshines all others.

Don't let this opportunity drift away! Tune in now to hear from the expert himself.

What members are saying about EXECUTE

chris mcshanag

It's not just a conversation, it's not just a presentation; it's a working session...it helps me have actionable items I can take back to my business and execute immediately.

My journey with mastermind groups...often felt hollow, echoing with self-praise but lacking depth and authentic support. Yet, my engagement with EXECUTE has been a breath of fresh air. Grounded in transparency, honesty, and vulnerability, this group champions open sharing of both struggles and triumphs. This ethos cultivates a space where idea exchange and genuine feedback flourish, far removed from mere surface-level interactions.

nicholas sayles
rocky anderson

EXECUTE has brought focus and intentionality to growing my business. I leave each meeting with invaluable feedback and actionable efforts. EXECUTE brings everything down to actions with a complete focus on maximizing the value we create as leaders.

After years of working with Lee and ETW, each year the business has grown and I've grown personally, and so the proof is in the pudding...we also get these really rich connections with other business leaders.

Meet our EXECUTE Chairs

How we get there

Incorporate the same process and tools we have used to help thousands of leaders grow their businesses to leverage each member’s knowledge to improve your results.


  • Limited to 8 leaders per group (virtual or in-person)
  • Robust vetting ensures all members add value
  • Bi-monthly deep dive into your business
  • Expertly facilitated to maximize value
  • Methodology and tools drive transparency and accountability

Start your journey if you

  • Lead a small, medium, or large organization
  • Are serious about increasing the value of your business
  • Are committed to personal and professional development
  • Believe you grow faster when helping other CEO’s grow their organizations
  • Want to cultivate your holistic value-creation capabilities

Achieve extraordinary business results...

Lee Benson

Best selling author, Founder + CEO of ETW + EXECUTE™ MasterMINDs

About Lee

Lee is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.


Lee is a sought-after speaker and author on the topics of value-creation, leadership, execution, and strategy. He has been featured in publications such as The Wall Street Journal, Forbes, and Inc., and he has been interviewed by CNBC, Bloomberg, and other major media outlets.


Lee is passionate about helping organizations create value. He is results-oriented and is known for his ability to help leaders cut through the noise and get the most important things done. He is also a strong advocate for continuous improvement and innovation.

Helping non and for-profit leaders create more value

About Michael

Michael is a seasoned leader with a proven track record of helping organizations achieve their goals. His eclectic career path has given him a wide range of experiences, including:


  • Serving in the United States Army, where he led teams in complex and challenging environments.
  • Various leadership roles at non-profit organizations, where he learned the importance of building strong teams and achieving results with limited resources.
  • Teaching college courses, where he developed his skills in communication and critical thinking.
  • Co-creating one of the nation’s pre-eminent computer crime and counter-terrorist units, where he developed his expertise in problem-solving and risk management.
  • Leading global training for an international medical device manufacturer, where he learned the importance of results-driven coaching.

He is now the President of Execute to Win, where he uses his skills and experience to help non-profit and for-profit leaders drive results by improving their team’s alignment, decision-making, and accountability. He is passionate about helping people reach their full potential and believes that everyone has something to contribute.

Michael facilitates EXECUTE groups explicitly designed for the #2 position in an organization.

Gary Covert

I help growth-minded CEOs be certain they have the right people in the right seats

About Gary

Gary’s focus is on empowering CEOs and business owners in traditionally talent-constrained industries like construction, manufacturing, and oil & gas. These leaders understand the critical role a strong team plays in achieving their growth aspirations.


He partner with CEOs to develop effective strategies for attracting, retaining, and developing top talent, ultimately fueling their business success.

Phil Myers

General Partner, PerformanceEdge Partners

About Phil

With a proven track record in building and scaling technology companies, Phil is a serial CEO with a remarkable history of value creation. Having led 11 tech businesses from their nascent stages to successful scale-up, he has overseen the generation of over $1 billion in cumulative value through strategic exits via IPOs and acquisitions.


Phil’s passion for empowering other CEOs shines through their best-selling book, Tuned In, which captures the key learnings and best practices gleaned from their extensive experience. He further fosters collaboration and growth within the industry by leading insightful CEO roundtables and Leadership Team alignment workshops.

Sales, Marketing & Growth Leader – Ex. Amazon, PayPal, GoDaddy

About Gary

We are excited that Gary is bringing EXECUTE to the Great Seattle area! He holds more than three decades of experience as a veteran of several startups as well as Fortune 500 companies. At heart, Gary is a builder and led the formative stages of Amazon Pay, created and scaled Hibu’s digital division from $0 to $100M ARR, and built the Merchant Product Marketing organization at PayPal. 


With a diverse background leading Sales, Marketing, Product & Engineering as well as Compliance & Legal, he brings a holistic approach to business with the common threads of customer focus, bias for action and creating solutions that deliver value to all stakeholders.


Gary grew up in Seattle, WA and earned his MBA from the University of Washington.

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