Investors that help you gain a strategic advantage

Use our Most Important Number and Driver (MIND) Methodology™ to help improve the value of your business so you can sell it for the highest multiple possible.

Companies we've partnered with...

Our investment thesis

We’re on a mission to strengthen communities by improving workplaces cultures, and we invest in teams that we truly believe can create value and grow impactfully.

We look for teams who:

Lee sold his previous business for 9-figures

“We help founders position their company to consistently create the most value at any given point in time so if you ever choose to sell it, you will earn the highest multiple possible.”

Lee Benson 
Founder, CEO of ETW


How we help

We invest in win-win opportunities by providing strategic value for a minority stake. 

Investment range

We invest initial checks between high-5 and mid-6 figures, depending on the stage and current cap table. We are looking for a minority stake in which the company’s operators remain fully engaged and incentivized to win big.

Investment stage

We invest when we see a win-win opportunity for us to help accelerate value creation with a company’s leadership team over the next 3 to 5 years and improve their—and our—equity stake.

Strategic value, not just finance

We don’t just write a check and get out of the way. We are strategic enablers who help accelerate a senior leadership’s team ability to focus on the right work and accelerate value creation.

A letter from our our founder

With more than 25 years of experience as a CEO, I understand the challenging tensions that exist between putting people first while remaining focused on performance. I owned and led Able Aerospace – a company we grew from 3 to 500 employees with 15 consecutive years of 20% compounded average annual growth. 

After I sold this business for 9-figures to Textron Aviation, I committed to helping other leaders achieve results as my next venture. I began ETW, where I now help teams work better together by improving what’s most important for their organization. My main focus is to help leaders develop an intentional culture through leadership development. 

Through this work, my team and I have created a unique methodology called MIND (Most Important Number and Drivers), where we help uncover the most important number for your team to achieve and the work that drives that number. 

In our line of work, we sometimes come across teams who see the value in the MIND Methodology but do not have the cash flow to engage us. If we recognize their product/service is already creating value and implementing the MIND Methodology could create a win-win for both parties, it makes sense for us to invest. Our first investments are already seeing notable results in terms of growth and profitability, and we are looking to further our impact. Reach out to see if your team could be next.

Trusted by exceptional teams

Mike Cordovana

CEO, Unique Design Solutions

Engaging ETW was the best decision we made in 2021. The MIND Methodology quickly aligned executive-level positions that had a different perspective which limited growth and synergy within our organization. We’re on a great path thanks to ETW.

Emily Anne Gullickson

Founder/CEO, A for Arizona

Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.

Greg Lake

President/CEO, The Lake Companies

What I like about ETW is the focus on what drives the most important numbers. We implemented EOS and what I found is we were chasing all sorts of numbers to the point where they meant nothing. What kept coming back to me was a Tony Robbins quote: “Where focus goes, energy flows”. I wish you the very best with ETW. My team loves the process and to me, it just feels natural.

Endorsed by Jack Welch, Fortune's "Manager of the Century"

“This is the best business management system I have ever seen.”

Jack Welch, former Chairman and CEO of General Electric

Are you ready to increase profitability, improve the value of your business, and have a strategic partner to get there faster?

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