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Scaling SECRETS from a Small Business to $500 Million | Melanie Dulbecco



In this episode of Show Your Value, I sit down with Melanie Dulbecco, the exceptional CEO of Torani. Melanie’s journey is nothing short of inspiring—she’s transformed a small, family-owned business into a global leader in café flavors, achieving $500 million in sales and expanding to over 50 countries. Her insights into leadership, team culture, and building a company that thrives while staying true to its values are lessons for every entrepreneur.


Key Takeaways:


  • Unleashing Potential: Melanie shares how businesses can tap into hidden opportunities by aligning teams with a shared purpose.

  • Scaling Culture: She discusses the importance of preserving core values while scaling a team to hundreds of members.

  • Transparency Works: We explore the power of sharing financials and teaching financial literacy across all levels of a company.

  • Go Slow to Go Fast: Melanie’s approach to deliberate, thoughtful decision-making has fueled Torani’s hyper-growth.

  • Shared Success: We dive into how Torani’s Employee Stock Ownership Plan (ESOP) is creating wealth and opportunities for every team member.


A Bit About Melanie Dulbecco:


Melanie has led Torani as its first outside CEO for over 20 years, driving an incredible 25% year-over-year revenue growth. Her leadership blends small company agility with big company methodologies to innovate and expand globally. Passionate about strategic visioning, Melanie focuses on creating a business with a strong culture, meaningful partnerships, and “wow” products. Under her guidance, Torani is more than just a company—it’s a place where team

members, customers, and partners thrive together.


📌 Subscribe for more episodes with the world’s greatest minds, sharing insights to help entrepreneurs build their value and create lasting impact.


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