this episode, we’re diving deep into the art of customer experience with David G. Ewing, CEO of Motive and a pioneer in customer-centric innovation. With over 25 years of experience, David has helped over 500 companies transform insights into massive revenue growth. From his Harvard engineering background to his leadership of Motive—a company reshaping how businesses think about customer lifetime value—David's journey is nothing short of remarkable.
In this conversation, we explore:
Why focusing on your existing customers is more valuable than constantly chasing new prospects.
How to shift from being a “moth” chasing customers to becoming the “flame” that draws them in.
The power of emotional connection in customer experience and how it drives long-term loyalty.
David’s insights on building scalable systems that grow with your business.
How referrals and leveraging existing relationships can become your secret weapon for exponential growth.
David’s emphasis on systems, vision, and actionable customer insights will inspire entrepreneurs to rethink their approach to value creation. If you’re ready to deepen your understanding of customer experience and learn how to achieve sustainable business growth, this episode is for you.
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