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Become a Value Viking on Your Terms

The MIND Management System works because it's straightforward, scalable, and focused on value creation. While many teams benefit from guided implementation, organizations with the right attributes can successfully launch MIND on their own.

Why Choose the DIY Approach?

Control Your Pace

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Roll out the system according to your team's rhythm. Speed up when you've got momentum, slow down when you need to reinforce habits. You set the timeline that works for your organization.

Build Internal Expertise

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By implementing MIND yourself, you develop deep system knowledge within your team. This creates natural champions and makes the methodology part of your organizational DNA.

Maximize Value

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DIY implementation offers the most cost-effective path to better business performance. Your investment goes directly into tools and training, not external guidance.

Is Your Team Ready for DIY Success?

The MIND Management System is designed for clarity and impact. While any team can implement it, we find organizations get the best DIY results when they have these characteristics:

A Culture of Follow-Through

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Your team understands the value of commitments. When people say they'll do something, it generally gets done. Perfect execution isn't required – just a shared understanding that commitments matter.

Healthy Communication

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Your team can have real conversations about what matters. They might not always be comfortable, but people feel safe bringing up challenges and opportunities.

Engaged Leadership

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Your leaders are ready to invest energy in making this work. They see the value of spending time today to create better results tomorrow.

Tools for DIY Success

Your DIY journey comes fully equipped. No piecing together solutions or figuring it out alone – you get everything needed to implement MIND effectively:

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Comprehensive Online Course

Master the MIND Management System at your own pace through clear, actionable lessons. No theoretical fluff – just practical guidance you can apply immediately. With lifetime access, it's always there when you need a refresh.

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Purpose-Built Software

Sure, you could run MIND with spreadsheets and sticky notes. But why make it harder than it needs to be? The MIND Software keeps your team focused, aligned, and moving forward – without the constant manual effort.

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Expert Support When You Need It

Questions come up. That's normal. Our Help Center provides quick answers and best practices from hundreds of successful implementations. You're doing it yourself, but you're not by yourself.

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Who

 

You are not a typical by-the-book executive.In essence, the MIND leader is someone who's knows there is a better way and will not stop until they have found it. Is this you? Yes = You can stop looking now.

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Lee has built the best business management system I’ve ever seen.

Jack Welch | Former Chairman and CEO of General Electric, and Fortune’s “Manager of the Century”

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We all want to grow, but life and business can be hard, so you need to find a system that helps you align your vision, goals, strategies, and people — ETW and their coaches are that help. Many consultants fall back on the easy job of “armchair” quarterback, but the ETW team digs in to become a part of your team every step of the way. They are genuinely invested in being your best ROI value creators. Even through a pandemic, we drove alignment, crushed goals, and grew our high-performance culture with their support!

Nate Lowrie | CEO of Bjerk Builders

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Our Most Important Number is 1.2 million. That’s how many K-12 students there are in the state of Arizona. I am so grateful for ETW, it has really helped us stay hyper-focused on putting students first in public policy and program work across the state.

Emily Anne Gullickson | Founder, A for Arizona

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ETW has helped our executive team communicate better, hold each other accountable for deliverables and provides me, the CEO, with insight into every area of the company and how they are creating value within our organization. Using MIND methodology and the ETW software platform has helped me understand the areas where we are doing great and the areas where we need improvement all in one easy to access location. This has helped us all take decisive action much more quickly than before.

Jim Triggs | President + CEO, Money Management International

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