We offer both the MIND Management System and the EXECUTE MasterMIND to help businesses achieve optimal performance, but they serve distinct functions.

The MIND Management System is a framework that helps businesses accelerate their value by improving alignment, decision-making, and accountability. There are four key elements:

• Most Important Number (MIN): This is the north star metric for any organization, function, or team. It represents the single, most critical outcome that supersedes all others.

• Drivers: These are strategic levers your team can pull to propel progress towards your MIN. They represent the categories of work considered most impactful.

• Actions: These are the building blocks that translate your MIND strategy into tangible results. They represent the tasks, projects, or initiatives your team commits to executing.

• MIND Meetings: These structured, results-oriented meetings keep the system on track. MIND Meetings are the cornerstone of successful MIND Management implementation.

On the other hand, the EXECUTE MasterMIND is a collaborative and high-level advisory program that brings together top executives to brainstorm, problem-solve, and strategize about complex business challenges. It provides a platform for intimate peer-to-peer learning, mentorship, and community, fostering an environment where leaders can share experiences and insights to drive transformative growth in their organizations.

So, the best way to think about it is that MIND is a business management tool, while EXECUTE focuses on personal and professional development for individual leaders.

Full-Contact Value Creation is our comprehensive approach to helping businesses maximize their value. Unlike traditional consulting models that are typically one size fits all or overly process driven, Full-Contact Value Creation involves a deep dive into every dimension of an organization. This includes strategic planning, operational efficiency, leadership development, and cultural alignment. We engage closely with your team to understand your unique challenges and opportunities, providing tailored solutions that drive sustainable growth. Our commitment is to be hands-on and fully involved in the transformation process, ensuring that every action we take adds measurable value to your business. Like the name Full-Contact implies: it's not always comfortable, but it always creates value.

We don't believe in one size fits all trainings or maxims, but take a surgical approach to Leadership Development that capitalizes on individual leaders strengths and develops their opportunities with a highly personalized and systematic framework designed to cultivate effective, results-driven leaders. Our methodology centers on real-world application, continuous improvement, and measurable outcomes. Through regular feedback and progress tracking, we ensure that your leaders not only develop but excel in their roles, ultimately contributing to the overall success of your organization. At ETW, we're passionate about transforming leaders into catalysts for change and growth.

The goal of organizational culture isn’t reciting the mission when called upon. It is living an intentionally-based culture to create more value for your organization, your team members, and ultimately, for your customers. Creating a mission, vision statement, or set of core values is a waste of time if you can’t all sink your teeth into them by creating more value and fully connecting them to value creation. Without the connection, it’s a futile exercise of looking and feeling good and oftentimes demoralizes employees when the actions of leaders are at odds with the mission, vision, and values created.

We consider ourselves an equal and active partner in growing your business. This means being fully honest and transparent even when it's uncomfortable. Our obsession is to increase the value of your business as if it were our own. If you're satisfied with running a lifestyle business, that's great - but we are not for you. If you're willing to roll up your sleeves and get after true Value Creation, we will be there with you every step of the way.